.Article Viewpoints: 15.Ever before questioned exactly how an electric designer finds yourself operating an influencer advertising and marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills the herbal tea on The Adrian Show.Trick takeaways:.Why exchanging algorithms brought about solitude (and a profession pivot).The magic formula: legitimacy + congruity = influencer results.B2B influencer marketing in Asia: It is actually coming, yet little by little.AI influencers: Cool, however perhaps will not substitute your BFF's Instagram.The payment problem beleaguering influencer advertising and marketing (as well as how Partipost is actually handling it).Enjoyable truth: Jonathan's father anticipates Mondays. Yes, you review that right.Bottom line: The influencer advertising and marketing landscape is growing quicker than you can easily state "swipe up." Coming from micro-influencers to artificial intelligence avatars, the game is transforming-- but credibility still reigns supreme.So, prior to you write off that pal with 200 fans as "certainly not prominent," remember: in the world of nano-influencers, your bestie could only be the upcoming huge point.Tune in for more influencer insights as well as maybe pick up a recommendation or two for your very own Instagram activity!